new business
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Store owners are trying to replicate a variety story similar to Alco with merchandise that is new but discounted by at least 30 percent off its regular retail price. They call it “affordable retail.”
Owners have sold merchandise at flea markets or outside sales venues, but this is the first retail store, said Jason Amundson, the spokesman who is from Pipestone and has worked in Flandreau.
The store is not a dollar store. It will have clothes, accessories, baby items, toys, electronics, video games, small household appliances and décor, seasonal items, bedding, pet products and sometimes bigger items such as lawn mowers and weed whackers. Merchandise will constantly change.
Red Rock, which has a Facebook page, will go live with sales, for example, and will discount items more over time.