PIERRE — June 5 is a special day in South Dakota — it's Forever 605 Day. It’s a time for South Dakotans to unite and celebrate the state’s only area code — and how to keep it beautiful and welcoming for all.

This year marks Travel South Dakota’s second year of a stewardship campaign called Forever 605 — a campaign targeted at residents and visitors that promotes respectful and responsible travel throughout the state.

The Forever 605 campaign’s goal is to inspire citizens and visitors to respect the 605 State as much as they adore it. On Forever 605 Day, Travel South Dakota is encouraging all to embrace the opportunity to celebrate and appreciate the beauty of the state.

To get involved, sign the Forever 605 pledge (and earn a sticker) at Forever605.com. Use #Forever605 on social media to celebrate your South Dakota favorites while showing the importance of taking care of the state.