Russ Olson
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Plans may go awry, but that doesn’t mean the outcome cannot be considered a success.
Russell Olson, CEO of Heartland Consumers Power District, had plans to become an attorney when he enrolled at the University of South Dakota.
Three generations of his family had owned and operated a bar in Egan, and he was seeking a different life.
Then, he encountered W.O. Farber, a political science professor who had retired in 1976 but came out of retirement to teach an honors section of American government.
“I made the mistake of doing too well,” Olson said. He got the highest score in the class. “It was by accident.”
Farber was a legend by that time, having founded the South Dakota Legislative Research Council and mentored many influential USD graduates, including Tom Brokaw, Larry Pressler and Al Neuharth.
He called Olson at 6:30 a.m. with an offer that seemed unlikely.
“He said, ‘I want to interview you for an assistantship’,” Olson said. He got off to a rough start when he couldn’t find “Farber Hall,” what many called Farber’s residence, and was late for the interview, but ended up working for the influential professor.
“He was the one who got me to concentrate on the public sector,” Olson indicated.
In 1994, he graduated with a bachelor of science degree in English and political science. He then earned a master’s degree in public administration, graduating in 1996. His first position was with the South Eastern Council of Governments. However, he moved to the Governor’s Office of Economic Development in 2000.